Responsibilities and Duties :

• Optimizing Apps for App Store and Google Play

  - Create and implement ASO strategy to improve conversion rate

  - Manage and scale Apple Search Ads (ASA) campaigns

  - Plan and follow-up on traffic- and other marketing initiatives

  - Work with external agencies and internal stakeholders to gain insights and identify areas for improvement

  - Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

Skills Required :

• Experience with ASO

  - Excellent analytical skills

  - A good understanding of the mobile gaming market

  - Ability to communicate across a number of levels and be able to influence development and marketing teams

  - Excellent written and verbal communication skills

  - Proficiency in additional language - strong advantage

  - Experience working with ASA - strong advantage

  - Ability to work under your own initiative

Originally posted on Himalayas