You'll work close to the model and close to the craft, and translate between them every day. You're the build engine behind Forward Deployed Creative: you pressure-test new endpoints and features before anyone else and turn what Luma can do into working examples that prospects and customers can see, touch, and copy.

This is a hands-on individual contributor role that expects a professional bar from brands, agencies, or production, so the workflows you build hold up under real creative scrutiny rather than only in a demo. It fits someone who'd rather build the thing than talk about building it. If you're looking for a strategy or management seat, this isn't it.

What You'll Own

• Build end-to-end production workflows, concept to delivery, tailored to specific brand, agency, and entertainment use cases.

• Translate real customer briefs into working prototypes that prove what's possible.

• Pressure-test new models, endpoints, and features, developing techniques that push generative image and video forward.

• Build demo boards that make Luma's value obvious in a live pitch, and partner with Sales on discovery and demo prep.

• Build and maintain a library of vertical-specific demos and customer boards that FDCs use to drive adoption.

• Develop reusable boards, templates, and pipelines, and document what works so it spreads across the team.

First 90 Days

One way the first 90 could unfold.

• Days 1–30 — Immerse & Diagnose: Learn the models and current endpoints deeply, and see how FDCs and Sales use creative today.

• Days 30–60 — Ship & Validate: Turn real customer briefs into working prototypes and demo boards used in live pitches.

• Days 60–90 — Scale & Systemize: Build a maintained demo library and reusable pipelines that scale across accounts and verticals.

What You Bring

• Deep, hands-on daily experience using generative AI for image and video — you know where the tools break and where they shine.

• A background in brands, agencies, or film production and VFX, with a feel for how professional creative work gets made and shipped.

• A portfolio that shows taste, craft, and range across mediums.

• Speed and a prototyping instinct: you solve creative problems by building.

• Comfort working alongside Sales and embedded creatives, translating between commercial goals and creative execution.

Nice to Have

• Experience at an innovative creative agency (e.g. Buck, The Mill) or an in-house tech/brand lab (e.g. Google Creative Lab, Unity).

• Hands-on experience building with generative AI APIs or integrating AI tools into production pipelines.

• A public profile as a creator or thought leader in generative AI or emerging tech.