Email Marketing Manager
Valerie Group · 12 hours ago
About this Role
We're looking for a Klaviyo expert Email Marketing Manager to own lifecycle marketing across Valerie's e-commerce partner brands.You'll build the customer journeys that turn first-time shoppers into loyal customers; from welcome flows and abandoned carts to post-purchase experiences, product launches, and win-back campaigns. You'll combine creativity with data to deliver campaigns that not only feel on-brand but also drive measurable business results.
You could be a great fit if...
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You think beyond newsletters and enjoy building lifecycle journeys that improve customer experience and revenue.
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You have deep expertise in Klaviyo and know how to use segmentation, automation, and personalisation to create high-performing campaigns.
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You enjoy combining creativity with data and use insights to improve every campaign you launch.
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You understand customer psychology and know how to build campaigns for different stages of the customer journey.
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You're comfortable analysing performance and turning data into actionable recommendations.
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You enjoy collaborating with designers, copywriters, and marketers to bring campaigns to life.
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You're always looking for ways to experiment, whether that's testing new messaging, optimising send times, or exploring AI-powered workflows.
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You take ownership of your work and enjoy building systems that scale across multiple brands.
Requirements
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3+ years of experience in lifecycle, CRM, or email marketing, ideally within ecommerce.
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Strong hands-on experience with Klaviyo. Experience with Omnisend, ActiveCampaign, or similar platforms is a plus.
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A solid understanding of customer segmentation, lifecycle marketing, and conversion optimisation.
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Experience planning and executing automated email and SMS journeys.
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Comfortable working with GA4, Triple Whale, or similar analytics platforms to measure performance.
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Strong project management and communication skills, with experience working across creative and marketing teams.
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A portfolio or case studies demonstrating campaign strategy and commercial impact.
Bonus Points
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Experience with HTML/CSS for email template customisation.
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Experience working in a high-growth startup, agency, or ecommerce business.
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Familiarity with AI tools for content generation, segmentation, or campaign optimisation.
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Experience with predictive analytics, customer lifetime value modelling, or experimentation frameworks.
You probably shouldn't apply if...
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You see email marketing as simply sending campaigns rather than building customer relationships.
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You prefer repeating the same playbooks instead of experimenting and improving performance.
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You're uncomfortable working with data or measuring the commercial impact of your campaigns.
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You prefer working independently and don't enjoy collaborating with creative, product, and growth teams.
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You're looking for a role focused on execution alone rather than strategy, experimentation, and continuous optimisation.
The best time to join Valerie was yesterday. The next best time is now 🤓
👋Our Hiring Process
We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.
Our process typically includes:
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Introductory conversation with our Talent team <> 30 mins
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Hiring Manager interview <> 30-45 mins
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Role-specific assessment or practical exercise (where applicable)
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Cross-functional or stakeholder interviews <> 30-45 mins
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Final conversation with leadership <> 30-45 mins
We'll always let you know what to expect before each stage.
💪🏾What You Can Expect
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Meaningful work with visible impact
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High ownership from day one
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Collaboration with experienced founders, operators, and specialists
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A team that values curiosity, initiative, and continuous improvement
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Competitive compensation and the tools you need to do your best work
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Opportunities to grow as Valerie grows