Category: Consulting

Location: Gurgaon Haryana India

Job Overview

We are seeking a highly skilled Freelance Marketing Consultant specializing in Digital Marketing to join our team on a project basis. The ideal candidate will have extensive experience in digital marketing strategies, including SEO, content marketing, social media, PPC, email marketing, and analytics. As a Marketing Consultant, you will develop, implement, and optimize customized digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our clients.

Key Responsibilities

• Strategy Development:

• Create and execute tailored digital marketing strategies that align with client goals, target audiences, and market trends.

• Identify and recommend growth opportunities across various digital channels.

• Campaign Management:

• Design, launch, and manage campaigns across channels, including social media, email, SEO, PPC, and content.

• Monitor campaign performance, making data-driven adjustments to improve KPIs.

• Content & SEO Optimization:

• Conduct keyword research, develop content strategies, and oversee content creation.

• Optimize website and campaign content to improve search engine rankings and organic traffic.

• Social Media Strategy:

• Develop social media strategies to increase brand presence and audience engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.

• Track and optimize social media ad campaigns.

• Analytics & Reporting:

• Analyze marketing data and KPIs to measure campaign effectiveness.

• Generate and present reports with actionable insights to stakeholders.

• Client Collaboration:

• Consult with clients to understand business goals, target audiences, and challenges.

• Maintain clear, ongoing communication with clients to ensure alignment and manage expectations.

Requirements

Qualifications

• **Education:**Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) preferred.

• Experience:

• Minimum of 3-5 years of experience in digital marketing.

• Proven experience managing and optimizing digital campaigns across SEO, PPC, social media, and email marketing.

• Skills:

• Expertise in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, and CRM software.

• Strong analytical skills with the ability to interpret data, track metrics, and identify trends.

• Excellent written and verbal communication skills, with a creative approach to marketing challenges.

• Ability to work independently, prioritize tasks, and meet deadlines in a remote work environment.

Preferred Attributes

• Strong project management skills and attention to detail.

• Proactive problem-solving abilities with a passion for digital marketing trends.

• Experience working with clients in various industries, including e-commerce, B2B, and B2C.

Benefits

Benefits of Working with Us

• Flexible, remote work environment.

• Opportunity to work with a variety of clients and projects.

• Collaborative, supportive team culture.

• Competitive project-based compensation.

Details

Originally posted on Himalayas