Manager - Consumer Insights
ITC Limited · 13 days ago
Verification pendingMarketingfull-timemidIndia-eligible
Not disclosed
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R
This is a remote position.
Job Purpose
To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.
Principal Accountabilities
- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
Operating Network
Internal
R&D
Consumer Insights Manager
PD Manager
Brand Managers
Finance Team
External
Market Research Agencies
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Requirements
Role Requirements / Specifications
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MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics
Knowledge & Skills
Business Understanding
Knowledge of market research methodology and tools
Basic knowledge of statistics
Knowledge of consumer understanding and behaviour
Skills
Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
Originally posted on Himalayas
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