Job Overview

The Marketing Manager is responsible for developing and executing high-quality visual and written marketing materials that support brand positioning and business objectives. This role combines creative design, content production, digital marketing, and stakeholder coordination, with a strong focus on delivering compelling campaigns within the tourism industry.

Key Responsibilities

1. Content Creation & Design

• Design and produce a wide range of marketing collateral, including banners, social media graphics, flyers, brochures, and advertisements across multiple formats using Canva and similar tools
• Ensure all creative assets align with brand guidelines and are tailored to specific platforms and target audiences
• Conceptualize and execute innovative marketing campaigns that enhance brand visibility and engagement

2. Video Production & Editing

• Edit and produce engaging video content for social media, websites, and promotional use using CapCut and other editing tools
• Manage the end-to-end video production process, including briefing, asset sourcing, editing, and final delivery
• Develop both short-form content (e.g., Reels, Stories) and long-form promotional videos
• Support email marketing campaigns, including content creation, scheduling, and performance tracking

3. Document Creation & Content Development

• Produce professional marketing materials such as proposals, media kits, capability statements, and partner briefs
• Contribute to the design and content of websites, blogs, and other digital platforms
• Maintain consistency in brand voice, tone, and messaging across all written communications

4. Partner & Stakeholder Management

• Source, engage, and manage relationships with external partners, including photographers, videographers, and content creators
• Coordinate content production, asset delivery, and quality control with third-party suppliers
• Negotiate content licensing and usage rights
• Collaborate with tourism boards, industry organizations, and co-marketing partners on joint campaigns
• Act as a liaison between the marketing team and internal departments

5. File & Asset Management

• Maintain a structured and accessible digital asset management (DAM) system for all marketing materials
• Implement and uphold file naming conventions, version control, and archiving processes
• Ensure timely availability and distribution of assets to relevant stakeholders

6. Social Media & Community Management

• Manage and grow the company’s presence across social media platforms, including Instagram, Facebook, LinkedIn, and others
• Develop and maintain a content calendar to ensure consistent posting
• Monitor engagement, respond to audience interactions, and manage community relationships
• Track and report on social media performance metrics, providing insights for continuous improvement

Qualifications & Skills

• Proven experience in graphic design and content creation
• Proficiency in Canva and video editing tools such as CapCut
• Strong understanding of social media platforms and digital marketing trends
• Excellent written and verbal communication skills
• Strong organizational and project management abilities
• Ability to manage multiple projects and meet deadlines
• Experience in tourism, hospitality, or lifestyle marketing is an advantage

Key Competencies

• Creativity and attention to detail
• Strategic thinking and problem-solving
• Strong collaboration and interpersonal skills
• Adaptability and initiative
• Results-driven mindset

Originally posted on Himalayas