Job role:

We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2C & B2B product marketer with proven success in working with financial products (personal loans, business loans, startup loan, insurance policies, investment plans etc).

Responsibilities: Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market Content Development – Conceptualize and create educational product and solution content for a variety of platforms Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral Demand generation – Develop and implement strategies to drive product awareness and demand Evangelism – Serve as a company spokesperson and go-to thought leader for the product

Requirements: 10+2 / BA / BS (MBA Preferred) with [0-1] years prior experience in a similar position Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc Experience initiating and driving a range of programs including, webinars, tradeshows, social media, content marketing etc. Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail Ability to effectively lead, inspire, and mentor direct and indirect reports Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing