About the Opportunity Vilasitawear is a fast-scaling D2C fashion brand redefining everyday elegance through sustainable, affordable, and trend-forward apparel for the modern Indian consumer. We’re building a brand that speaks through story-led campaigns, community-driven content, and strategic media partnerships—blending digital-first PR with authentic cultural resonance to drive awareness, trust, and conversion across Tier 1–3 cities. Role & Responsibilities Lead end-to-end PR strategy: ideate…