Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa [ blog and hear from our employees about their experiences working at Coupa.

The Impact of a Product Marketing Specialist at Coupa:

As a Product Marketing Specialist, Strategic Programs, you will be the operational and project-management engine behind some of our most critical market-facing initiatives. You will help bridge the gap between Product Management, Marketing, Sales, and the Coupa Community. By driving the execution of our 3x-a-year product releases, supporting content strategy for marquee events like Inspire, and ensuring our customers have the right resources, you will ensure our latest innovations are clearly communicated and successfully launched to the market.

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What You’ll Do

• Help manage and execute the Go-To-Market project plans for our 3x-a-year product releases, ensuring deadlines and deliverables are met across cross-functional teams.
• Support the creation and management of product marketing content and strategy for our major global conferences, including Inspire and World Tour.
• Own the continuous refresh of product marketing assets, sales enablement materials, and roadmap updates to ensure internal and external stakeholders always have the latest information.
• Collaborate cross-functionally with Product Management, broader marketing teams, and sales enablement to keep launch plans moving efficiently.
• Manage content postings in the Coupa Community portal, monitor incoming customer questions/comments to ensure timely SME (Subject Matter Expert) responses, and partner with the Community Experience team to drive alignment and completion of deliverables assigned to Product Marketing.
• Leverage cutting-edge generative AI tools (such as Notebook, Gemini, etc.) to optimize workflows, scale content creation, and drive internal process efficiencies.
• And more!

What You Will Bring to Coupa

• 3-5 years of experience in product marketing, marketing project management, or a related field within the B2B SaaS industry.
• Exceptional project management and organizational skills, with the ability to juggle multiple deliverables for large-scale initiatives (like product launches or event content).
• Ability to work highly collaboratively across organizational lines and coordinate with cross-functional stakeholders.
• Excellent oral and written communication skills, with a strong attention to detail.
• A strategic mindset that aligns with Coupa's core values [ and long-term goals [
• A forward-thinking approach to technology, with demonstrated ability or strong desire to use AI tools for operational efficiency.
• Flexibility to work overlapping hours with PST and EST time zones to ensure seamless collaboration with our North American teams.
• Bachelor’s degree or equivalent experience required.

Preferences:

• Experience with, or a strong willingness to learn and dive deep into, Sales Enablement platforms (e.g., Highspot, Seismic).
• Experience with, or an eagerness to learn, Project Management tools (e.g., Jira, Asana) for tracking complex launch cycles.
• Familiarity with Data Visualization and Analytics tools (e.g., Tableau, Salesforce.com, etc.) to measure content and launch performance.
• Background or interest in Procurement, Supply Chain, or Finance SaaS solutions.

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At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being . We offer a comprehensive suite of benefits designed to help you and your family thrive:

Global Well-Being Perks (For All Employees Globally)

• Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
• Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
• Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
• Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
• Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
• Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .

Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

Please be advised that inquiries or resumes from recruiters will not be accepted.

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