SDR (Sales Development Representative)

Team: Monetization Location: Flexible / Remote Reporting to: Sales Director

Role Overview

The SDR qualifies enterprise demand and builds high-quality opportunity flow.

This role ensures pipeline quality before Account Executive engagement.

This is structured demand qualification, not mass outreach.

Core Mandate

The SDR is accountable for:

• Identifying qualified enterprise demand

• Conducting structured discovery

• Filtering high-quality opportunities

• Maintaining clean pipeline hygiene

Possible Focus Areas

• CPG demand qualification

• Telecom demand qualification

• Enterprise (other verticals) qualification

Role Impact

• Higher close rates

• Reduced sales cycle friction

• Stronger pipeline predictability

• Improved AE productivity