This role is for one of the Weekday's clients Salary range: Rs 3000000 - Rs 6000000 (ie INR 30 - 60 LPA) Min Experience: 5+ years Location: Remote JobType: full-time We are looking for an experienced Sell-In Key Account Manager (KAM) to drive business growth by managing strategic retail partnerships, with a strong focus on Croma. The ideal candidate will have extensive experience in key account management, channel sales, and sell-in planning within the consumer electronics, appliances, mobile, or FMCG industries. This role requires a commercially driven professional capable of building long-term customer relationships, executing sales strategies, and maximizing revenue through effective account management. As a Sell-In KAM, you will be responsible for developing business plans with key retail partners, ensuring product availability, driving sales performance, and collaborating with cross-functional teams to deliver exceptional business outcomes. Key Responsibilities Manage and grow the business relationship with Croma, ensuring achievement of monthly, quarterly, and annual sales targets. Develop and execute sell-in strategies to increase product placements, inventory levels, and revenue across assigned accounts. Build strong relationships with key stakeholders, category managers, and buying teams at Croma. Negotiate commercial agreements, annual business plans, pricing, promotional campaigns, and trade investments. Forecast sales demand accurately and coordinate with supply chain teams to ensure timely product availability. Analyze sales trends, market performance, inventory levels, and competitor activities to identify growth opportunities. Drive product launches, promotional campaigns, and seasonal business initiatives in collaboration with marketing teams. Monitor account profitability while optimizing trade spends and return on investment. Conduct regular business reviews with customers and internal leadership to evaluate performance and recommend corrective actions. Collaborate with finance, operations, logistics, and marketing teams to ensure seamless execution of business plans. Ensure compliance with company policies, retail guidelines, and contractual commitments. Prepare sales reports, business insights, and account performance dashboards for senior management. Required Qualifications Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline. An MBA is preferred. 5–22 years of experience in Key Account Management, Modern Trade Sales, or Channel Sales. Demonstrated experience managing Croma as a strategic account is mandatory. Strong understanding of modern retail operations, category management, merchandising, and sales planning. Proven ability to achieve sales targets, negotiate commercial terms, and grow strategic retail partnerships. Excellent analytical, communication, negotiation, and stakeholder management skills. Strong proficiency in Microsoft Excel, PowerPoint, and sales reporting tools. Ability to manage multiple priorities in a fast-paced business environment. Must-Have Skills Experience managing Croma as a key retail account. Strong commercial acumen and customer relationship management. Sales planning and execution. Business forecasting and demand planning. Negotiation and account growth strategies. Retail sales performance analysis. Good-to-Have Skills Sell-In strategy and execution. Key Account Management across modern trade channels. Experience with large-format retail chains. Promotional planning and trade marketing. Category management and assortment planning. ERP or CRM platforms such as SAP, Salesforce, or Oracle.