About the COOL company The COOL company is a global leader in AI-powered advertising technology, helping brands, agencies, and publishers simplify advertising and amplify performance. Powered by COOL AI, our intelligent platform unifies creative generation, media activation, optimization, and attribution into one continuously learning system. Instead of relying on fragmented tools and manual campaign management, COOL AI executes thousands of real-time micro-optimizations across search, social, display, video, and connected TV—helping customers launch faster, optimize continuously, and achieve stronger business outcomes. Our innovation and growth have earned industry-wide recognition, including being named a 7-time recipient of the Inc. 5000 list of America's Fastest-Growing Private Companies, a 2-time Deloitte Technology Fast 500 honoree, recognized on Crain's New York Fast 50, honored by the Digiday Media Awards for helping modernize digital media, and named one of Adweek's Top 10 Fastest Growing Solution Providers globally. We're building the future of advertising, where every signal becomes intelligence and every optimization drives performance. As we continue to grow globally, we're looking for curious, ambitious people who want to work with cutting-edge AI technology, solve complex challenges, and help redefine what's possible in modern advertising. About the Role We’re looking for a Senior Programmatic Operations & Trading Specialist to lead media trading and campaign operations across COOL Media’s USA campaigns.

This is a hands-on role focused on end-to-end campaign execution, optimisation, and operational excellence across BVOD, CTV, Display, DOOH, Audio, and Video channels. You will work closely with Account Managers, who own client relationships, while you take full ownership of trading performance and delivery.

This role is based in India and requires working US Eastern Time hours (approximately 8:00 am – 6:00 pm EST).

You’ll play a key role in scaling programmatic operations in the US market, improving efficiency, and driving performance across multiple DSPs, while supporting the evolution of COOL Media’s AI-driven campaign solutions and attribution capabilities. Key Responsibilities Programmatic Trading & Operations Own campaign setup, execution, optimisation, and delivery across multiple DSPs (Adform, Freewheel, Amazon DSP, StackAdapt, etc.) Manage pacing, budgets, and performance across US campaigns spanning BVOD, CTV, Display, DOOH, Audio, and Video Optimise campaigns against key KPIs including VCR, CTR, CPA, ROAS, and reach/frequency Lead supply strategy including PMP curation, SPO, and SSP collaboration within the US ecosystem Ensure best practices across trafficking, tagging, QA, and brand safety (IAS, MOAT, DV) Troubleshoot delivery issues, SSP/DSP discrepancies, and technical campaign challenges Campaign Operations & Execution Oversee campaign trafficking, tag implementation, and QA processes Work with internal teams on pixel implementation, tracking, and attribution setup (GTM, GA4, CAPI where relevant) Ensure accuracy in campaign setup, naming conventions, reporting structures, and billing alignment Maintain operational consistency across DSPs and US-based inventory partners Data, Performance & Optimisation Analyse campaign performance across DSPs, GA4, and log-level data environments Identify optimisation opportunities across audiences, inventory, bidding strategies, and creative Deliver clear, actionable insights to Account Managers for client communication Support testing frameworks including audience strategies, creative variants, and channel mix optimisation Technology & Innovation Support the rollout and optimisation of COOL Media’s AI-driven campaign solutions Contribute to automation, workflow efficiencies, and operational best practices Partner with product and tech teams on attribution, incrementality, and data integration initiatives Stay across US programmatic trends, platforms, SSPs, and data partners Team Collaboration Work closely with Account Managers to ensure seamless campaign delivery and performance alignment Collaborate with trading, ad ops, analytics, and product teams Mentor junior traders and contribute to upskill across the team Support onboarding of new US clients from an operational and technical perspective Skills & Experience Experience running US CTV/BVOD campaigns (e.g. Hulu, Peacock, Roku, Samsung TV Plus) – required or highly advantageous Must be comfortable working US Eastern Time hours (8am–6pm EST) 8+ years hands-on experience in programmatic media buying and ad operations Strong experience across multiple DSPs (Adform, Xandr, DV360, The Trade Desk, Amazon DSP, Freewheel, etc.) Deep understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments Experience with GTM, GA4, pixel implementation, and tracking frameworks Strong knowledge of optimisation levers, bidding strategies, and supply path optimisation (SPO) Experience working with log-level data and advanced reporting environments Familiarity with DCO, dynamic creative, and attribution methodologies Strong problem-solving mindset with the ability to troubleshoot technical and delivery issues Highly organised, detail-oriented, and comfortable managing multiple campaigns and deadlines Why Join COOL Media? Work across premium US campaigns and complex programmatic environments Be part of a growing business expanding in the US market Exposure to advanced attribution, log-level data, and AI-driven campaign solutions Opportunity to shape and scale programmatic operations in a key growth market Cultural Competencies Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET Must have a player/coach mentality, willing to both execute and lead Ability to juggle multiple projects concurrently and set and meet deadlines Skilled at receiving and providing direct feedback Collaborative mindset and great teamwork skills Entrepreneurial & adaptable; great learning skills Curious, research-minded, data-informed Able to search for possible solutions and apply them Creative confidence Proactive communicator A sense of humor and a love of online culture Thrives in a start-up culture