HIRING | WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS

 Location: Remote

 Experience: 5+ Years

 Shift: 1:30 PM – 10:30 PM IST

 Budget: ₹1.3 LPM

 Employment Type: Contract

 ROLE OVERVIEW

We are looking for a hands-on Web Analytics Developer to manage and enhance end-to-end digital measurement for B2B platforms, covering analytics, tagging, server-side tracking, data integration, and reporting.

 MUST-HAVE SKILLS

 Google Analytics 4 (GA4) Google Tag Manager (GTM) & Server-Side GTM (sGTM)

 BigQuery & SQL

 JavaScript, HTML & APIs

 Data Layer & Event/Conversion Tracking

 Consent Management & OneTrust

 First-Party Data & Identity Resolution

 Browser Developer Tools & Network Debugging

 CRM/Analytics Data Integration

 Troubleshooting ad blockers, cookies & privacy restrictions

KEY RESPONSIBILITIES

• Implement, configure & optimize GA4/GTM/sGTM

• Build tracking for leads, conversions, campaigns & customer journeys

• Integrate GA4, BigQuery, CRM & BI platforms

• Define data-layer specifications and tracking standards

• Validate, monitor & troubleshoot analytics data

• Improve measurement accuracy across browsers, cookies & privacy controls

• Establish analytics governance and data-quality processes

• Collaborate with Marketing, Product, Sales, IT & Data teams

 GOOD TO HAVE

Salesforce Data Cloud, CDP, Salesforce/CRM integrations, B2B lead-generation analytics, digital marketing analytics, GCP/Azure and relevant Google Analytics certifications.

Key Focus: GA4 | GTM | sGTM | BigQuery | SQL | JavaScript | OneTrust | Data Layer | First-Party Data | CRM | B2B Analytics